In this client's case, I worked with their existing Regis 'laurel wreath' logo and built a branding and marketing campaign around the 'blue lion' concept. This was inspired by the 'royal' nature of a laurel wreath, the existing corporate colours and tying those together for its African business base. Aspects of the campaign included a 30-sec TV ad, a series of full page print ads in Forbes magazine, a company brochure and an exhibition stand. In addition, prior to this campaign, I designed the company website.